Influence is your brand development partner. Our specialty sales solutions support brand & product marketing initiatives with the methodology, tools, technology, and support to implement effective programs for the distribution of your products to the influencers that act as your brand ambassadors. These industry professionals, shop employees, athletes, and other VIP's carry your authenticity message to their respective cultures, a crucial marketing component to building brand image, and the ability to grow without diluting that image.

These programs are universally recognized as important, yet the distribution channels for brands and buyers to connect are chaotic and have constantly proven inefficient. Sales and customer service personnel are focused on servicing their wholesale accounts, and marketing departments are focused on influencing consumer demand. The result is specialty sales programs do not receive the resources and attention they require to be successful.

Budgets are limited, inventory changes constantly, and your sales and customer service reps simply have more pressing responsibilities. The result leaves most "vip" customers inadequately serviced, and brands missing the tremendous for-profit marketing opportunity of influential, active product marketing.

Since 2000, Influence Technologies, Inc. (ITI) has been web-enabling specialty sales programs, providing client sales and marketing staff with the tools and support to effectively service industry and dealer employees, and other VIP customers, with less time, effort, and expense. ITI's Tradeplace Manager allows suppliers a single environment for administrating web-based sales programs of any type. By automating and simplifying their distribution processes, ITI enables suppliers to lower their infrastructure costs and better manage a growing volume of sales transactions.

However even best-of-breed web-applications are worthless to sales and marketing teams that have neither the time nor know-how to effectively utilize them.  For its clients Influence becomes a valuable extension of our clients operations, helping them identify and execute on their objectives.

ITI owns and operates BroForm.com, the only member-based website of its kind, aggregating pre-qualified and profiled Outdoor and Action Sports industry professionals and employees with over 250 pro purchase programs.

ITI also provides clients custom web and print graphic design, and custom web/software development for everything from specialized web applications such as Dealer Locators and Fit Guides, to robust e-commerce enabled websites with integrated XML capabilities.